Leading Mobile Game Developer Cherrypick Games Appoints ÜberStrategist as Global PR and Marketing Agency
Developer Seeks to Expand its Audience and Increase Awareness Ahead of Next Major Game Launch
Warsaw, Poland (11 March, 2023) – Cherrypick Games, creator of globally successful mobile video games, has selected award-winning international agency ÜberStrategist to lead its public relations and marketing efforts for an unannounced title launching later in 2023.
Cherrypick Games, founded in 2014 by games industry veterans, has released 25 games to date, including the fun-filled hospital tycoon game My Hospital, pixel-art sports arcade title Touchdown Hero, and the retro-inspired zombie game Must Deliver. Collectively, these releases have earned well over 30 million downloads, and the studio aims to further grow that number this year.
ÜberStrategist’s expertise in strategic communications, media relations, and influencer marketing will enable Cherrypick Games to enhance its brand, increase visibility of its titles, and drive downloads for its mobile games. Working closely with Cherrypick Games, ÜberStrategist will develop and execute a tailored PR and influencer marketing strategy that aligns with the company’s objectives and values. As a leading agency renowned for its work with other major mobile game developers, ÜberStrategist will leverage its extensive knowledge and its team’s decades of game industry experience to support its new partner.
The partnership marks a significant milestone for Cherrypick Games as it looks to reach new heights in visibility, engagement, and user acquisition for its upcoming mobile gaming titles in 2023. The developer is also celebrating additional cooperation with Nine66, the global game development ecosystem from the Savvy Games Group.
“We are thrilled to partner with ÜberStrategist and its team of experts in the gaming industry,” said Martin Kwaśnica, CEO of Cherrypick Games. “ÜberStrategist’s experience and track record of success in PR and marketing make it the perfect partner for us as we continue to grow and expand our brand globally.”
“Having previously worked with Cherrypick Games to secure significant coverage for their highly celebrated Must Deliver, we are thrilled to have been chosen to also share this significant milestone in their journey,” added UberStrategist’s founder and President, Mario R. Kroll. “As an agency, there is little praise more meaningful than to be selected by a client to partner on additional projects based on exemplary past performance.”
To keep up to date with news from Cherrypick Games, you can follow the developer on Facebook, Twitter, Instagram, and visit their website