Twitter discontinues ad-free articles for Blue subscribers

Illustration by Alex Castro / The Verge

Twitter’s getting rid of one of Blue’s best perks: ad-free articles. In a message sent out to publishers and forwarded to The Verge, Twitter says it “made the decision to discontinue Ad-free Articles, effective as of close of business today, October 31, 2022.” The news was first spotted by 9to5Mac.

Twitter included ad-free articles when it rolled out its $4.99 Blue subscription last year. The feature lets subscribers read articles without ads from participating publishers while also giving a portion of Blue’s revenue to those sites. It’s based on the platform Twitter acquired from Scroll, a service that specialized in removing ads from news sites.

But Twitter says eliminating ad-free news should allow it to focus its “resources on…

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